In 2002, for six weeks, writers gathered in the Beverly Hills Library to discuss screenplays, ask questions and pitch ideas. We called the gathering “Story Conference.” Five writers stepped up and allowed their scripts to be posted to twoadverbs.com. One script was featured a week and attendees would read the script in advance of the Saturday session. The five writers featured were Michael Ferarri, David Clary, Kate Maney, Jacinthe Dessureault and Sean Hinchey. After the crit sessions, the group would ask questions about the industry. However, the Q&A always veered toward writers pitching their ideas and asking for feedback. As a result, the last session evolved into a pitch contest where writers pitched their ideas to four judges (Julie Richardson, Bob Sobhani, Garth Friedrich and John Tantillo – now all producers and managers). The winner was treated to dinner at Ago Restaurant in West Hollywood. The article below reprinted from the 12/17/2002 Los Angeles Times was written by Dana Calvo and recounts this final meeting.
As executive story editor for the huge talent agency ICM, Christopher Lockhart reads 1,000 scripts a year for a stable of stars like Mel Gibson and Denzel Washington. The agency's senior story analyst, Jack d'Annibale, combs through material for A-listers who include Cameron Diaz and Jodie Foster.
But the duo has been spending Saturdays this fall with a bunch of nobodies at the Beverly Hills Public Library, performing what they describe as their own version of "community service," a phrase not commonly uttered in the same sentence as the words "Hollywood executive."
The earnest scriptwriters come to the second-floor room of the library from as far away as the Bay Area. They range in age from 25 to 80, and they show up wearing high heels or bare feet or Hawaiian shirts. On a recent Saturday, the last in a series of sessions before the workshops resume in the spring, participants had two minutes each to pitch their script to a panel of four movie executives. (Lockhart and D'Annibale admit they roped in the industry-weary panel by promising a rare, unfiltered view of the world outside Tinseltown's bubble.)
Soon the concepts were flying high.
"It's 'Stand by Me' meets 'Deliverance' in a Mexican whorehouse," offered Johnny Will Young.
"Picture 'A League of Their Own' meets 'Yentl,' " said Steve Mazzucchi.
" 'The Omen' meets 'Frequency,' " proposed Raymond Boncato.
" 'The Odd Couple' in a 'Fargo' setting," pitched Fay Hall.
" 'Schindler's List' and 'Cider House Rules,' set in China in 1980," said Jin Young.
"It's 'Working Girl' meets 'Big,' but in reverse," suggested Carol Schlanger.
"This is 'Indiana Jones' for nerds," said Brian Diamond.
Theoretically, there is a chance that these workshops will enable Lockhart, 39, and D'Annibale, 30, to discover fresh talent in a region teeming with an estimated 100,000 published and aspiring screenwriters (many of them veterans of Hollywood's thriving seminar scene). But Lockhart and D'Annibale insist their Saturday outreach is not a cover for extracurricular recruiting; their boss, ICM head Jeff Berg, didn't even know they had launched the workshop. And in fact, on this Saturday in November the gathering felt more like an extension class than a hothouse for Hollywood's Next Big Thing.
The room was bare except for chairs, one table with two packages of store-bought cookies and a digital camera on a tripod that Lockhart's wife was using to shoot the pitches so he and D'Annibale could review them before e-mailing each participant a critique. Some found it daunting to stand up in front of talent executives who ordinarily wouldn't take their phone calls. Renee Cooper paused before beginning her pitch. She handed one of the judges a slip of paper with a name and a number written on it. "If this kills me," she said, gesturing to the stage, "please, call my brother."
Three finalists were chosen by the judges, and then the class ("American Idol"-style) voted for their favorite -- a 45-year-old receptionist named Erica Clethen. Wearing an oversized cotton sweater and faded jeans with a heart-shaped patch sewn onto the left knee, she succinctly pitched a comedy about an ambitious studio musician who fakes his own death so that he can achieve "posthumous" fame by touring the country imitating himself.
"The odds are that I'm not supposed to meet people like Chris and Jack," she said afterward, half giddy, half flustered. "I'm not so sure the script is all that great, but I think it's a great story idea. I've been practicing my Emmy Award speech since I was a kid -- Emmy, not Oscar. My heart is in TV." Clethen's reward: a story meeting over dinner in Beverly Hills with D'Annibale and Lockhart. The downside, they joked, is that they're going to Souplantation.
On this Saturday, Lockhart and D'Annibale also raffled off two prizes: an in-person story meeting and a phone call with D'Annibale. (Don't scoff: In the world of Hollywood wannabes, a few minutes with a story reader at ICM -- whether it's on the phone, at a party, in the ATM line -- is a windfall of luck, promise and karma.) In between pitches and raffles, Lockhart, who is tall and lanky with a New York lilt that sounds something like Regis Philbin, enthusiastically offered advice.
"Boil it down! Boil it down!" he urged.
"Don't describe your script. Pitch it," said D'Annibale.
Earlier this month, the two men lamented the high-priced workshops that seem to promise a formula for success. (A writer himself, D'Annibale has a manager and aspirations of writing his own great screenplay.)
"There are a lot of people who hold workshops and charge $500 and don't know what they're talking about," Lockhart said. Lockhart and D'Annibale plan to hold a second free set of workshops beginning in March, although they're currently rooting around town for a new space since the Beverly Hills Public Library may not be available to them. Lockhart promises he won't begin charging admission, despite peer pressure to the contrary. "Even my shrink asked me why we weren't charging," he said.
The workshop began last summer, when Lockhart posted a few notes on Internet message boards for scriptwriters. He anticipated, at most, two dozen or so writers. Nearly 50showed up for the first session on Sept. 14. They placed one student script in the reference section of the Beverly Hills Library, with the naive notion that this tidy group of scriptwriters would read it in the library and take notes to prepare for the next week's discussion and critique.
Instead, Lockhart was contacted by Jacinthe Dessureault, a stay-at-home mom in Fremont who saw his message on the Internet and offered to post his scripts on her new Web site, www.twoadverbs.com. "I wanted to build a small community of writers. I wanted a serious and professional community," Dessureault said. With the scripts on Dessureault's Web site, writers from outside Beverly Hills could study the next week's script from their home. The classes grew progressively larger, with one meeting early last month drawing about 100 participants.
Each meeting focused on a different student script. One week, for example, they would pull apart a workshop participant's drama; the next week it was a thriller on the chopping block; and the next, a martial arts action story. While the potential payoff for Lockhart and D'Annibale's altruism is discovering a diamond-in-the-rough prodigy, the only success story to come out of their workshop so far signed with a competitor, Creative Artists Agency.
Michael Ferrari, a 38-year-old network censor at the WB, had begun writing a dramatic screenplay in September, just as the workshop got underway. In October, Lockhart offered to read the script, "The Saint of Lorraine," about a suicidal priest who struggles to save his soul and a bankrupt parish by leading a high school wrestling team to the Ohio state championships. A friend of Lockhart's who is a talent manager brokered an introduction between Ferrari and a CAA agent two weeks ago.
Ferrari, who has spent thousands of dollars on courses, sees no irony in the fact that it was this free workshop that landed him a deal. "You gotta have contact with the people who can do something," he said. Discussing Ferrari's good fortune as latecomers drifted in for the Saturday session, Lockhart told the class, "That was an unexpected byproduct, but obviously a good one." "We'll get him in the parking lot!" shouted back one workshop member, Paul Douglas.
Michael Ferrari never sold that screenplay but he optioned it over and over, making decent money. Recently, he left Los Angeles and moved to his home state of Ohio, where he wrote a novel called "Born to Fly" which won the Delacorte Yearling Prize and was published this summer.
Here's how the announcement went on that fall day in 2002:
Los Angeles Times article "Where Amateurs Perfect Their Pitch."